Use of English PRO

Every (0) GOVERNMENT likes to show itself in the best possible light. In the UK, this has recently been reflected in the (1) ............ (DRAMA) increase in the number of special advisers who have become very (2) ............ (POWER) in the world of politics. These people are given (3) ............ (RESPONSIBLE) for making sure that all news is good news. In order to do this, it is necessary to build up a good relationship with the newspaper (4) ............ (EDIT) who they want to support them. In this way, the advisers hope to influence the way in which a story will be reported – a practice which many people worry is beginning to reduce the (5) ............ (FREE) of the press. Advisers also have the task of writing (6) ............ (MEMORY) ‘soundbytes’ for speeches. Now that there is such a wide (7) ............ (VARY) of ways to communicate a message, it is even more important to speak and write (8) ............ (IMAGINE) if you want to get the voters’ attention.