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Multiple Choice - (B2) First Certificate of English

For Questions 1-8, read the text below and decide which answer (A, B, C or D) best fits each gap. There is an example at the beginning (0).

Advertising Men Fragrances

The aim of advertisers is to get their product (0) NOTICED, and in the competitive world of men’s fragrances, image and (1) ............ name are all-important. To advertise their fragrances, most lifestyle magazines try to (2) ............ an emotional impact by featuring an image of a glamorous male model in his early 20s. This is usually accompanied by a picture of the product, the name and sometimes a (3) ............ phrase, all of which (4) ............ an important part of the publicity campaign. In one advert, the bottle of fragrance is in the (5) ............ of a book. Unusually, the male model looks intellectual and unmasculine and is wearing thick-framed glasses. The image of his head is merged with words from a story, typed on a large (6) ............ typewriter. (7) ............ the man is meant to look stylish so that the fragrance will (8) ............ to more serious, less sporty types, or perhaps to women who would like their men to be like that.

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