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Open Cloze - (B2) First Certificate of English

For questions 1-8, read the text below and think of the word which best fits each gap. Use only one word in each gap. There is an example at the beginning (0).

Customer Tracking

When you are stacking up grocery items at the checkout, you are probably not worried that your supermarket might (0) BE building a profile of the kind of shopper you are. After all, does it matter whether you buy (1) ............ brand of biscuits rather than another? Surely, nobody (2) ............ particularly interested! Well, supermarkets care. So much so that they issue loyalty cards to offer what seem to be great bargains. They then use these cards to keep track (3) ............ how often you show and (4) ............ your buying preferences are. Often, this information is then shared (5) ............ other companies. According (6) ............ one survey, 85 percent of UK consumers have a loyalty card. However, a number of shoppers (7) ............ becoming increasingly worried that these will be used to compile detailed profiles of their lifestyles. It is unclear where this practice will lead. Already, in some countries, customer profiles are used to track criminals. Will (8) ............ also be increases in insurance premiums for unhealthy eaters? Who knows what the future will hold.

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