Use of English PRO

Using language (0) EFFECTIVELY (EFFECT) involves more than simply stringing together a series of words.The power of words lies in knowing how to use them to create (1) ............ (SUBTLE) of meaning and communicate a clear point of view.This means thinking about the (2) ............ (SUITABLE) of the words themselves and the linguistic context in which they are used.What's called communicative (3) ............ (COMPETENT) is the knack of saying what you mean succinctly, yet clearly enough to avoid your being (4) ............ (UNDERSTAND) . What's more, word power is also a skill that can be used to your advantage. For example, if you want to make your target audience sit up and think, one way of (5) ............ (SURE) this is to force them to view reality from a slightly different, and possibly (6) ............ (HUMOUR) perspective.This can be done through the use of words that are relatively (7) ............ (EXPECT), and so make an impression. The (8) ............ (INCLUDE) of more sophisticated vocabulary in your lexicon also provides the potential for creative language use that is playful rather than simply rule-bound.