Use of English PRO

Open Cloze - (C1) Advanced Certificate of English

For questions 1-8, read the text below and think of the word which best fits each gap. Use only one word in each gap. There is an example at the beginning (0).

A fantastic way to raise money

Crowdfunding (0) IS a fantastic way to raise money (1) ............ your invention, project, or crazy idea and there are many success stories that exist. To build their groundbreaking virtual reality headset, for example, the Oculus Rift company raised $2.4 million dollars through crowdfunding alone. (2) ............, the majority of projects fail to get the funding they need, and therefore fail to get(3) ............ the ground. Here are three top tips to crowdfunding success: 1. Talk the talk People won't want to invest in something that comes across as amateurish or ill-thought-out. You have to make your idea look great! Invest time (4) ............ perfecting your proposition, think carefully about (5) ............ to make your video sell your idea, and, most importantly, make sure that your text is accurate. 2. Develop your audience before you pitch your idea. Publishing a new comic book? Get onto the comic book fan websites and (6) ............ friends. Invented a great new game? Write a blog (7) ............ it. A new kind of paintbrush? Start a YouTube art channel. Then, when you are ready to begin your crowdfunding campaign, your early adopters are ready to be approached. 3. Keep talking Don't just launch your idea and sit back. Take a fortnight (8) ............ work and spend every day telling people about your business campaign.

‹ Open Cloze Exercises

GO PRO!

Take hundreds of real Cambridge examinations including the English levels B2, C1 and C2

Use of English PRO (CAE) Use of English PRO ‹ Go back